Brochure / Postcard Covers
Brand Guidelines
Human-Centered Design
Process we used for creating the rebrand.
UCSF
The UCSF Alliance Health Project is a division of the Department of Psychiatry at Zuckerberg San Francisco General Hospital and Trauma Center whose mission is to support the mental health and wellness of LGBTQ+, and HIV-affected communities in constructing healthy lives. AHP needed a brand that could reframe the conversation of mental health. They wanted to build self-esteem and enable possibilities for their clients. My role was to design and lead the rebrand for the Department of Psychiatry's digital and print presence.