UCSF

The UCSF Alliance Health Project is a division of the Department of Psychiatry at Zuckerberg San Francisco General Hospital and Trauma Center whose mission is to support the mental health and wellness of LGBTQ, and HIV-affected communities in constructing healthy lives. I was hired to lead the rebrand for the Department of Psychiatry's digital and print presence. The UCSF logo is the most visible representation of the brand. Logos are an impactful way to show affiliation with UCSF. To ensure consistent usage across the master brand enterprise and all associated entities and sub-brands, we created the new logo in accordance with these standards.

We created a visual identity that was bright and positive. Our tone of voice allows us to build trust with our clients.

The department provides four different programs: Behavioral Health, Mental Health, Sexual Health, and Provider Training. Each program was given a color to differentiate them by. The gradient overlay over the photographs adds warmth and a subtle LGBTQ flag reference. Real-life photography will be used in the future.

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