Gamma is a creative agency that renders Architectural Visualization for home owners, developers, and architects.
I was commissioned to create the brand identity and website that would communicate their unique proposition and help establish themselves as the new face of the Architectural Visualization industry. Architecture usually tries to achieve some sort of design balance, whether asymmetrical or symmetrical. I approached Gamma's logo by using the Gestalt Principles. Such theories pick up on combinations of elements reflecting patterns like similarity, continuation, closure, proximity, and figure/ground.