GAMMA

Gamma is a creative agency that renders Architectural Visualization for home owners, developers, and architects. I was commissioned to create the brand identity and website that would communicate their unique proposition and help establish themselves as the new face of the Architectural Visualization industry. Architecture usually tries to achieve some sort of design balance, whether asymmetrical or symmetrical. I approached Gamma's logo by using the Gestalt Principles. Such theories pick up on combinations of elements reflecting patterns like similarity, continuation, closure, proximity, and figure/ground.

Proxima Nova bridges the gap between typefaces like Futura and Akzidenz Grotesk. The result is a hybrid that combines modern proportions with a geometric appearance.

The stationery is minimal and modern. The invoice conveys the same minimilastic approach for the project information.

I approached the website as a layout you would see in an architectural magazine spread.

↑Back to Top